Lifestyle &
Food Culture

LIfestyle & Food Culture.

Lifestyle & Food Culture in Ibaraki

Rice cultivation has flourished in Ibaraki for centuries thanks to the mild climate and large rivers, namely the Kuji, Kinugawa, and Tone Rivers. Sake breweries can be found throughout the prefecture, allowing visitors to tour and partake in sake sampling. In addition to rice, our region thrives in other agricultural industries. Various fruit-picking activities can be enjoyed each season.


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Meet some of Ibaraki prefecture's best culinary experts with a visit to Akiba Noen, a local farm run by husband-wife duo Satoru and Hiroko Akiba. Before diving into a scrumptious feast, sample award-winning sake at Aoki Sake Brewery and finish with a delicious tea tasting.

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Sake Brewery Tour

This museum is operated by Meiri Shurui, one of Ibaraki’s famous alcoholic beverage manufacturers. The facility displays and sells refined sake, shochu (distilled spirits), and umeshu (plum liqueur) from Meiri Shurui. Brewing tools used in the past are also on display. The sake brewery is located next to their umeshu (plum liqueur) brewery, which visitors can also tour.

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Enjoy Ibaraki! A New Experience Awaits