Visit

Aiyu Brewery

Aiyu Brewery was established in 1804. In Japanese, the name "Aiyu" is made up of the characters for "love" and "friendship." This reflects the company's wish to see sake culture spread worldwide. The brewery is easily accessible from Narita Airport, making it the perfect place to learn about the history and tradition of Japanese sake.

Hinuma Nature Park

This spacious nature park is located next to Hinuma Marsh.
There is a dedicated area for car camping and plenty of nature-rich spots to explore.

Ami Premium Outlets

This outlet mall opened in 2009 and houses exceptional brands from Japan and overseas. There are over 100 shops, so it's guaranteed you'll find something for everyone!
There are also a variety of coffee shops and restaurants to keep you charged while shopping.
The outlet is just a few minutes from the giant Buddha statue known as Ushiku Daibutsu.

Confectionery & Sweets Museum

This compact museum is a great place to learn about the history of confectionery and snacks worldwide.

Mito Drive-in Hitachi no Sato

This restaurant and shop are conveniently located for visitors on the Joban Expressway. It's an ideal stop for groups on bus tours as well.
The shop offers fresh, seasonal produce year-round. The restaurant offerings include shamo dishes made from local wildfowl unique to Ibaraki. Treat your tastebuds to shamo dishes for a true Ibaraki experience!

Daigo Oyaki Cooking School

Oyaki is a steamed bun made from buckwheat flour and stuffed with seasonal fillings. This snack is thought to have been a way to preserve fresh produce longer and remain popular today.
In the northern Ibaraki area, oyaki were traditionally made by baking the buns in a sunken hearth. Nowadays, Japanese homes don't have hearths, so oyaki are usually steamed or baked in the oven. In addition to traditional combinations of seasonal vegetables, modern oyaki are often stuffed with fruit or sweet red bean paste!
If you'd like to make your own oyaki, head to Daigo Oyaki Cooking School in Daigo! Housed in an old school building from the Meiji Era, it is the perfect setting to try your hand at this traditional Japanese dish. The school also has a shop and restaurant.

Mori no Ideyu Hot Spring

This onsen (hot-spring bath) has an outdoor bathing facility overlooking the picturesque scenery of Mount Yamizo.
The onsen also offers seasonal baths, including tubs filled with floating apples from October to January. In June, there is a green tea-infused bath alongside aromatic scented baths.

Yukkura Hot Spring Baths

Run by the local municipality, this no-frills hot spring is the perfect place to relax after a day at the beach or sightseeing at the nearby aquarium and fish market.
The building also houses the local sports center, including a swimming pool and gym.

Hitachi Fish Market and Farm Shop

Hitachi Fish Market sells fresh seafood caught at the neighboring Kuji Fishing Port. Spring is synonymous with yellowtail, tuna in autumn, and anglerfish and crab during the winter months.
In addition to selling fish, the market offers seafood cooking lessons.
On the market's second floor is where Hamazen Seafood Restaurant is located. Visitors will find a range of seasonal dishes featuring local fish from the market.

Nakaminato Fish Market

Popular among locals and visitors alike, this fish market is known for its affordable prices and restaurants serving up local seafood. Take in the market scenes before sitting down at one of the market’s restaurants. Dining options include conveyor-belt sushi, sashimi, sea urchin, and seafood rice bowls. Many restaurants can also be reserved for group bookings.
The fish market is accessible by a short drive or a 15-minute walk from Aqua World Oarai aquarium. It is also a short train ride from Hitachi Seaside Park, making it an ideal sightseeing spot in central Ibaraki.

Shiosai-no-Yu Hot Spring

Located by the golden sands of Oarai Sun Beach, Shiosai-no-Yu combines hot spring baths with an on-site restaurant serving fresh seafood.
There are four types of tubs to enjoy, including ones built from igneous rock from Mount Chokai and magnetite from Oarai. All of the baths offer panoramic views of the Pacific Ocean.
The restaurant serves seafood dishes made with fresh local catches, including anglerfish.

Nakago Onsen

This onsen (hot spring facility) features a sauna, cold-water plunge pool, and large warm-water baths separated into male and female bathing areas. There are also two open-air baths constructed from natural stone and are covered with wooden canopies. Illuminated at night, these outdoor baths are perfect for relaxing after a long day of sightseeing.
With a pH of 8.5, the hot spring water naturally contains sodium calcium sulfate, which is said to make the skin look healthy and supple.